Optional analytics
Google Analytics 4 is denied by default and its script is not loaded until a visitor accepts optional cookies. If accepted, Google Analytics may set first-party cookies such as _ga and _ga_* to distinguish visits and measure general website use. The measurement ID is G-G51V1WGRM7.
What is measured
With consent, the website measures page views, telephone and email link clicks, the start and verified completion of the embedded Calendly booking flow, and completion of the website guidance quiz. Events include the current page path and non-identifying labels such as “phone,” “email,” or “calendly.” Names, contact details, message text, documents, booking details, and other personal information are not sent to Google Analytics.
Your choice
Optional analytics can be accepted or rejected in the consent panel. The choice is stored in the visitor's browser so it does not need to be requested on every page. Use “Cookie settings” in the footer to change the choice. If consent is withdrawn, analytics storage is denied and accessible Google Analytics cookies are removed.
Campaign information
Standard UTM campaign parameters in a landing-page URL may be retained for the browser session and passed to Calendly links and the embedded calendar. Use consistent lowercase campaign values. These parameters describe the campaign source; they must not contain names, email addresses, or other personal information.
Calendly booking
Calendly is an external service embedded on the contact page and may use its own cookies or similar technologies after a visitor opens the calendar. Calendly handles the information entered during booking. Review Calendly's own privacy and cookie information before booking.
Tools not enabled
Advertising storage, advertising personalization, advertising pixels, call tracking, and session recording are not enabled. These tools should not be activated until their data practices and applicable consent requirements have been reviewed and accurately described here.
Last updated September 11, 2026.